2026-08-01

Why we built FNDRY.

For years, the road to a digital product was slow and expensive: agencies sold hours, projects took months, and at the end stood a deliverable — not a company. AI changed the rules. What used to tie up a team for months now takes shape in weeks: analysis, brand, product, go-to-market.

FNDRY is the consequence. A venture studio that turned this speed advantage into a system — and uses it twice: for clients in the Studio and for its own portfolio. The first venture, JobWho, is live and proves the model with over 6,000 job listings.

This Insights section documents what we learn along the way: about AI-native development, pricing beyond day rates, and the difference between a project and an asset.