AI recruiting for Germany's Mittelstand: vetted job ads in minutes, nationwide visibility, applications straight into a dashboard — from €49 instead of four-figure ad budgets.
Traditional job boards sell reach instead of results: ads quickly cost four figures, run for weeks, and deliver applications that mostly don't fit. Recruiters solve the quality problem but take a significant share of the annual salary. And the ads themselves are often the real issue: unclear, missing salary information, and in the worst case in breach of Germany's anti-discrimination law (AGG) — which is actionable. For logistics companies, trade businesses, and care providers — the sectors with the worst talent shortage — there was no tool that's fast, legally sound, and affordable.
JobWho turns an open position into a publication-ready ad in two minutes: the AI checks clarity, completeness, and salary information, flags AGG violations, generates the Google for Jobs schema, and optimizes the title for search. Published ads are instantly visible across Germany — in SEO hubs for every city-profession combination, anonymized on the employer's behalf if desired, and boosted across Google, Meta, and LinkedIn on request. Applications land directly in the employer dashboard, complemented by an AI-screened talent pool. For candidates, the platform is completely free — including an application tracker and transparent salary data.
Instead of a generic job board for everything, JobWho focuses on ten core industries of the German Mittelstand: logistics, manufacturing, skilled trades, care, medicine, tech/IT, administration, cleaning, security, and remote work — each with its own job profiles, salary benchmarks, and industry landing pages. Inventory syncs multiple times a day with the Federal Employment Agency's job board and other sources: currently over 6,000 active openings across all 16 federal states, 111 job profiles, and 70 location hubs.
Job ads from €49 — no minimum term, no subscription lock-in. Optional boost packages (€150 / €300 / €500) amplify an ad through paid channels on Google, Meta, and LinkedIn, with a reach report after seven days. The AI-screened talent pool and productized recruiting funnels round out the model for companies with ongoing hiring needs. For candidates, JobWho stays free — which keeps the talent pool growing and the platform valuable for employers.
Over ten years of recruiting and talent-marketing experience revealed the gap: the Mittelstand doesn't need another reach-based job board — it needs legally sound, AI-checked ads at predictable cost.
Naming, brand, and UX — positioned as a recruiting tool with a point of view: it's the Who that matters. AI supports the process; people stay at the center.
A platform with AI ad review (clarity, salary, AGG), automatic Google for Jobs schema, an employer dashboard, candidate accounts, and daily data sync — developed AI-native.
Programmatic SEO with hubs for 70 locations and 111 professions, ten industry landing pages, monetization from day one — hosted in Frankfurt, GDPR-compliant.
JobWho is live and indexed at jobwho.de. Current status: over 6,000 active job openings, a pool of 800+ pre-screened candidates, paying employers, and first reference clients from logistics and transport. The logistics vertical is fully built out; the remaining nine core industries are being deepened continuously.
Honesty is part of the brand: this page lists only milestones we've reached — no projections.
JobWho is live — see for yourself on the platform. For strategic partnerships, get in touch. And the foundry that built JobWho is available to you in the Studio.